By Margot Miller, Brand Content Manager, Adikteev We’re a year into Apple’s AppTrackingTransparency (ATT) framework, and it’s time for app marketers to reconsider their iOS budget and dust off their iOS retargeting campaigns. With opt-in rates and overall IDFA availability far above what most expected, data shows iOS users continuing to generate significant revenue and… Continue reading »
The post How To Reprioritize iOS Retargeting In A Post-ATT Landscape appeared first on AdExchanger.
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