Jeff SueGM, Americas“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Sue, GM Americas at Mintegral. Recent news that Microsoft and Sony are both bringing ads to their free-to-play (F2P) games has left the industry buzzing. But it seemed inevitable. It’s no… Continue reading »
The post Mobile Game Advertisers Created The Playbook – And Now Consoles Can Follow appeared first on AdExchanger.
More Stories
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids
Behind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura
Go Media unveils eco-friendly ad-pack with Scope3