December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Breaking Up But Staying Friends: When Brands No Longer Want to Be Exclusive

Recently Anheuser-Busch gave us something to sip on: They announced that they’d be ending their 34-year run as the Super Bowl’s exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they’d be ending their decade-long sponsorship of the Super Bowl Halftime Show. The Super Bowl is, in many ways, as much…
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