e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. e.l.f. Beauty vice president of integrated marketing communications Patrick O’Keefe said in a statement, “e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Anthem receives global award for Aged Care campaign
How LoanDepot’s Marketing Adapts to Cyclical Changes
Binance celebrates Bitcoin Pizza Day with 5,000 pizzas worldwide