Just three months after Netflix surprised the world with the news that it plans to launch an ad-supported tier, the streaming leader has settled on its third-party vendor of choice: Microsoft. But why Microsoft? Netflix’s choice might seem strange because, although Microsoft Advertising (by one name or another, formerly all grouped under the Bing brand)… Continue reading »
The post Why Netflix Chose Microsoft As Its Ad Tech And Sales Partner appeared first on AdExchanger.
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