Just three months after Netflix surprised the world with the news that it plans to launch an ad-supported tier, the streaming leader has settled on its third-party vendor of choice: Microsoft. But why Microsoft? Netflix’s choice might seem strange because, although Microsoft Advertising (by one name or another, formerly all grouped under the Bing brand)… Continue reading »
The post Why Netflix Chose Microsoft As Its Ad Tech And Sales Partner appeared first on AdExchanger.
More Stories
Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins
Special PR wins Moët Hennessy account showcasing rapid growth
Basketball Royalty Toasts the NBA Finals in Stylized New Ad