A podcast interview withGayle TrobermanCMOProgrammatic is a priority for iHeartMedia. Makes sense – iHeart has been on an ad tech acquisition tear. In the past three years, iHeartMedia has built its ad tech stack through the purchase of podcast analytics and programmatic advertising provider Voxnest, programmatic radio platform Jelli and programmatic audio marketplace Triton Digital. In… Continue reading »
The post Listening To The Programmatic Beat, With iHeartMedia CMO Gayle Troberman appeared first on AdExchanger.
More Stories
Australians and Kiwis pick their top 10 favourite TV ads
Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
Duncan Garner relaunches podcast as live news show