It’s been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior. Google has even become a verb. So this…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Trade Desk Reframes Its Open Internet Vision As ‘The Premium Internet’
Work Group hatches success with FARMER BROWN
After Liberating Creativity in ‘1984,’ Apple Is Crushing It—and the Internet Hates It