Rebrand a springboard for The Media Lab acquisitions

WELLINGTON, Tuesday: Three months since rebranding from The Digital Café to The Media Lab, the Cuba Street-based media independent has picked up four new clients.

The Media Lab has won Museums Aotearoa and regional air carrier Sounds Air, and has started working with Te Hiringa Hauora (now part of the National Public Health Service at Te Whatu Ora/Health NZ) to launch Amohia Te Waiora, a national platform to promote alcohol-harm minimisation.

TML has also picked up a media planning and buying brief to encourage vaccination take-up among Māori tamariki in partnership with creators Ngahere Communities.

Media Lab MD Matt McNeil said: “Part of the thinking behind the relaunch was to signal that we were up to handling multi-media assignments and to expand our base of clients.

“The Media Lab has won Museums Aotearoa and Sounds Air, and has started working with the National Public Health Service.”

“Museums Aotearoa’s is a nationwide media campaign to entice the NZ public to rediscover the joy of NZ’s taonga and history.

Museums Aotearoa ceo Adele Fitzpatrick said: “The Media Lab were able to bring together creative + media seamlessly. That ability to integrate paid and unpaid channels brought value and impact far beyond standard spots and dots.”

The first work with Sounds Air launched today to promote a $ 799, all-you-can-fly pass for three months to get people flying at the start of spring.

The airline flies to Blenheim, Picton, Nelson, Westport, Christchurch and Wanaka in the South Island, and Wellington, Paraparaumu and Taupō in the North Island the three months.”

About The Media Lab
The Media Lab is a largish independent media agency. Founded in 2016, the agency started initially as a social and digital marketing company by agency veterans Matt McNeil and Antony Young. They work with a broad range of food, b2b and Government agency clients.

• themedialab.co.nz