November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Topics Will Require Supplemental Signals to Succeed

Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party cookies, it has been met with mixed reviews. On GitHub, Google even admits that “the mapping of sites to topics will not always be accurate” and the “training data is imperfect” since it’s created by…
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