After years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention to another avenue for driving growth: brand building. As Laura Jones, Instacart’s chief marketing officer, put it, the shift in marketing is about “moving from transactional to inspirational.” Instacart’s latest campaign–its largest ever, in terms…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Former One NZ boss signs up to be Les Mills’ new CEO
Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer