Ahead of Expected IPO, Instacart Debuts Biggest Ad Campaign Ever

After years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention to another avenue for driving growth: brand building. As Laura Jones, Instacart’s chief marketing officer, put it, the shift in marketing is about “moving from transactional to inspirational.” Instacart’s latest campaign–its largest ever, in terms…
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