Why Fiverr Is Adding Linear TV To Its Media Mix

Fiverr is a site that matchmakes freelancers with companies looking to meet immediate, one-off business needs. But now that remote work appears here to stay, Fiverr realized it needed new messaging to get large businesses to hire freelancers on a longer-term basis, said Matt Clunan, Fiverr’s global head of brand and digital. And Fiverr decided TV is the best way to branch out.

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