An interview withMatthew KoontzHead, Product“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the piece by AdExchanger’s Alyssa Boyle will be published in full on AdExchanger.com tomorrow. CTV scales. But does it perform? Matthew Koontz started his career at Arnold Worldwide… Continue reading »
The post TvScientific Bets On CTV As A Performance Channel appeared first on AdExchanger.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform