2022 TVNZ-NZ Marketing Awards shines spotlight on industry successes

Following a spectacular night of celebration and putting marketing excellence centre stage at the TVNZ-NZ Marketing Awards, NZ Marketing magazine and NZ Marketing Association, are delighted to announce the winners for 2022. 

On Wednesday night, the industry’s best and brightest gathered at Spark Arena in Auckland to recognise the successes of some outstanding marketing initiatives.

NZ Marketing magazine, in partnership with the Marketing Association, presented awards in 28 categories across excellence, short-term marketing and individual categories.

With the Awards now in its 31st year, this event delivered on its promise to be bigger and better than ever before.

David Nothling-Demmer, Editor of NZ Marketing said it was fantastic to bring the industry together and put marketing excellence centre stage. “Congratulations to all the winners. Thank you to our judges and amazing sponsors for making these awards the celebration they are.”

John Miles, Marketing Association CEO added: “Having over 920 people, the largest ever awards night by 25 percent, pack in Spark Arena was simply awesome. This grand night commenced in style with MA member Sophie Morris from NZ Opera delivering a stunning version of O Mio Babbino and this set the scene for a fabulous night.”

Taking home the Supreme Award as well as Excellence in Brand Transformation Strategy and Excellence in Consumer Products & Services Strategy, was the Turners Group NZ team who won the hearts of the judges and the New Zealand public alike with the loveable ‘Tina from Turners’ character.

The judges said Turners “delivered an outstanding marketing strategy that touched every aspect of the Turners business and delivered a truly significant transformation” and the brand “aligned to the strategy throughout the customer experience and became a key part of the organisations DNA”.

With the addition of new categories – including those focused on short-term marketing outcomes – marketers had more opportunity than ever to enter their innovative works and individuals.

This included Marketing Team of the Year which was awarded to Mitre 10 for consistently rolling out inspirational campaigns, content and customer experiences, unhindered by pandemic challenges.

Of this win, the judges said all the finalists in this category delivered exceptional results and amazing outcomes, but this entry stood out as a winner because of how the team worked with the entire company to deliver the brand promise.

“You showed true cooperative spirit in its finest form. We really enjoyed the entry as judges because of the way your team worked together. They were disciplined, hardworking, very collaborative but also knew how to have fun. Congratulations!

“You delivered exceptional business results with a clear and compelling ROI in amongst a high calibre of entries yours was a real stand out.”

Other big winners on the night were Sarah Sandoval, General Manager of Consumer Marketing and Brand at NZ Post and Madeline Youngman of MONDAY Haircare who took home the Marketer and Up-&-Coming Marketer of the Year Awards respectively.

The night also recognised marketing legend, Kevin Kenrick who was inducted into the Marketing Hall of Fame for his leadership through great transformation at TVNZ.

The 2022 TVNZ-NZ Marketing Awards were once again proudly brought to you by Premier Sponsor TVNZ, and supported by Category Sponsors oOh!media, Stuff, NZME, The Radio Bureau, ThinkTV, One Picture, REACH, Cartology, Are Media and SCG.

For more information on the Awards, and the details list of winners, visit the NZ Marketing magazine website.

Winners

Supreme Award sponsored by TVNZ

Turners Group NZ      
Tina From Turners     
David (DT) Thomason, Darryl Parsons, Kim Thorpe, Olivia Woodroffe, Eight (Katie Millington), Steve Saussey, Stitch, Lassoo (James Roberts, Rasmika Sukha, John Baker)

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Kevin Kenrick

Marketing Team of the Year sponsored by Stuff

Mitre 10 New Zealand

Marketer of the Year sponsored by oOh!media

Sarah Sandoval, NZ Post

Up-&-Coming Marketer of the Year sponsored by ThinkTV

Madeline Youngman, MONDAY Haircare

Short-Term Marketing Initiatives

Best Overall Short-Term Marketing Initiative

National Collective of Independent Women’s Refuges Inc
Safe-Night-a-thon      
EightyOne

Best B to B Marketing Initiative

Xero
Why We’re In It
Pead, MBM

Best B to C Marketing Initiative

Lion    
Steinlager Alt Blacks  
NZ Rugby / All Blacks, DDB, Mango, Mediacom

Best Data Driven Marketing Initiative

2degrees         
2degrees Perks Data Deals    
Anna Gavin, Emma Bourne, Alessandra Parker, Paula Borquez

Best In-House Marketing Initiative

NZSki  
NZSki – You Don’t Have to Choose (Coronet Peak, The Remarkables, Mt Hutt)    
Grow Digital, BlackbirdNZ (Jeremy Black)

Best Not-for-Profit Marketing Initiative

National Collective of Independent Women’s Refuges Inc
Safe-Night-a-thon      
EightyOne

Best Public Sector/Government Marketing Initiative

Western Institute of Technology at Taranaki          
WITT: From Conversion to Conversation      
EightyOne Media, Apex Digital

Best Marketing on a Shoestring Budget Initiative

Great South   
Te Anau Time 
Strategy Creative, Gunn Communications, Shotover Media

Marketing Excellence Awards

Excellence in B2B Marketing Strategy

IAG     
AMI Tradies    
Colenso BBDO, PHD, Chemistry

Excellence in Brand Transformation Strategy sponsored by One Picture

Turners Group NZ      
Tina From Turners      
David (DT) Thomason, Darryl Parsons, Kim Thorpe, Olivia Woodroffe, Eight (Katie Millington), Steve Saussey, Stitch, Lassoo (James Roberts, Rasmika Sukha, John Baker)

Excellence in Consumer Products & Services Strategy

Turners Group NZ     
Tina From Turners: We Love Buying Cars     
David (DT) Thomason, Darryl Parsons, Kim Thorpe, Olivia Woodroffe, Eight (Katie Millington), Steve Saussey, Stitch, Lassoo (James Roberts, Rasmika Sukha, John Baker)

Excellence in Data Insights Strategy sponsored by REACH

AIA New Zealand      
Real-Time Intent Marketing  
Together

Excellence in Fast Moving Consumer Goods Strategy sponsored by Cartology

Tegel New Zealand    
Rangitikei Free Range Chicken – We Make it Good, You Make it Great     
dentsu Aotearoa

Excellence in Financial & Banking Marketing Strategy

IAG     
AMI Tradies    
Colenso BBDO, PHD, Chemistry

Excellence in Healthcare/Beauty Marketing Strategy

Aspen New Zealand  
Front Up With Viagra Campaign       
Rockefeller, Tim & Megan Walls

Excellence in Long-Term Marketing Strategy sponsored by Are Media

BCITO 
The Tricky Chat Trilogy          
EightyOne, MBM, Assignment, Mediacom

Excellence in Marketing Communication Strategy sponsored by NZME

NZ Mountain Safety Council 
GSL Promotus

Excellence in MarTech Strategy

Trade Me       
Championing Small Business by Growing Big Data  
MBM

Excellence in New Brand Development 

Truestock
Truestock – Authentic Aotearoa Stock Images

Excellence in Not-for-Profit Marketing Strategy

Rugby For Life
Take 2 For The Team  
Fastrack Digital NZ

Excellence in Public Sector/Government Marketing Strategy

ACC    
If You Get Hurt, Who Gets Harmed   
VMLY&R (Anna Gunnell), TRA (Shaun Fitzgibbon, Rebecca Hughes)

Excellence in Purpose Driven Marketing Strategy

ASB    
Nudging Customers Towards Improved Financial Wellbeing          
With Collective

Excellence in Retail & e-Commerce Marketing Strategy sponsored by The Radio Bureau

Trade Me       
From Bid to Buy Now – Scaling Trade Me’s Share Of Online Retail 
MBM, The Breakout Room

Excellence in Sponsorship Strategy

IAG     
AMI + Habitat for Humanity  
Colenso BBDO, PHD, Chemistry

Excellence in Travel/Leisure & Entertainment Marketing Strategy  

Air New Zealand        
Air New Zealand Flight NZ0
Bastion Shine, Flying Fish Productions, Kantar

Excellence in Utilities/Communications Marketing Strategy

Mercury
Mercury Movers
FCB, IPSOS

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