Swiss luxury fashion house Chopard is using an augmented reality try on lens from Snapchat to promote its new My Happy Hearts collection of hearts that can be worn by themselves or stacked as accessories. Chopard teamed up with creative studio Busterwood and media agency Keyade on the initiative, which enables Snapchatters to virtually try…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024