May 12, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Chopard Backs New My Happy Hearts Collection With Snapchat AR Try On Lens

Swiss luxury fashion house Chopard is using an augmented reality try on lens from Snapchat to promote its new My Happy Hearts collection of hearts that can be worn by themselves or stacked as accessories. Chopard teamed up with creative studio Busterwood and media agency Keyade on the initiative, which enables Snapchatters to virtually try…
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