Celebrity Entrepreneurs Aim for Light Touch—if at all—in Mixing Politics and Marketing

Celebrities’ political and personal beliefs unavoidably impact the brands they’re affiliated with–whether it’s a business they own or a brand partner paying them for sponsorship. Elon Musk’s fame comes from his businesses. But his larger-than-life, attention-grabbing online persona and antics put him more squarely in the celebrity arena than other titans of industry. As such,…
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