November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Not Another White Christmas: How Advertising Has Progressed Its Representation

Marketers are ensuring the ghosts of Christmas past don’t return to haunt them this holiday season as they are expected to continue their push for wider representation within their ad campaigns. In 2016, a protest campaign dubbed “#ChristmasSoWhite” took aim at the British advertising industry for consistently featuring predominantly white, straight, middle-class families in their…
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