Smart publishers have to come to grips with a number of different targeting and measurement solutions and standardizing in order to capture more ad budgets. Figuring out who to partner with is no small feat. Stephanie Mazzamaro, vp of data strategy and operations at The Arena Group, Jeremy Gan, svp of revenue operations and data…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup