British broadcaster Sky’s group director of influencers Melanie Kentish is to join Dentsu UK’s talent management and influencer marketing practice Gleam Futures, which connects some of the nation’s best known social media personalities with advertisers. Kentish will become the managing partner for the business, tasked with shaping the future of talent management and influencer marketing…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup