Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in North America, with full mapping to the Global Alliance for Responsible Media framework. Advertisers on YouTube will gain access to Zefr’s measurement functionality via the Google Ads Data Hub, giving them additional transparency into their…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist