Procter & Gamble’s fabric softener Downy has a new product on the market: Downy Rinse and Refresh, a clear solution designed to remove foul odors from clothing better than laundry detergent alone. To help promote the item, which is available in two scents–Cool Cotton and Fresh Lavender–Downy has recruited ’90s pop royalty the Backstreet Boys…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake