At Intel’s New Island in Animal Crossing, Players Can Turn E-Waste Into In-Game Treasures

Players of Nintendo’s Animal Crossing: New Horizon can periodically find a rusted part by rifling through the recycling bin on their virtual island. And while some might consider a rusted hunk of metal trash, Intel and Dell Technologies saw an opportunity to turn them into in-game treasures and opportunities to promote their own recycling efforts….
Adweek Feed