December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Fox Sports Pulled Off a Massive World Cup Marketing Campaign

Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men’s World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament. This year is the first time in World Cup…
Adweek Feed