November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Snapchat Rolls Out AR Lens for Disney’s Avatar: The Way of Water

Disney is backing upcoming feature film Avatar: The Way of Water with a custom augmented reality lens on Snapchat that turns the user into a Na’vi. The film will be released in theaters in the U.S. Dec. 16. The lens uses technology including advanced computer vision technology, machine learning, specifically generative adversarial neural networks and…
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