November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

New DOOH sites for Blenheim and Auckland

AUCKLAND, Today: MediaWorks has unveiled two new digital out-of-home sites – one in Wellington and the other in Blenheim.

MediaWorks commercial director Liz Fraser said: “The new billboards mean MediaWorks can now offer advertisers a high quality digital out-of-home portfolio of 86 large format sites across Aotearoa – the largest roadside digital network in the country.


“Both sites are located on SH1.”


“The latest 9x3m site in the capital is located at the key intersection of Arthur Street and Taranaki Street and captures massive volumes of daily traffic flowing directly down Buckle Street (State Highway 1) from the Basin Reserve to the motorway and into the city.

“Across the Cook Strait in Blenheim, the new 9x3m digital site is located in the heart of the town on Main Street (also State Highway 1) and captures traffic heading out of Blenheim.

“Two sites intake the total number of MediaWorks’ new digital billboards for 2022 to 20.”


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