Hospital-bound children often can’t get out and experience the trappings of the holidays, so Kia America brought the season to them with a virtual car trip to the North Pole. The brand used one of its all-electric vehicles, along with digital walls and other advanced gadgetry, to give youngsters at St. Jude Children’s Research Hospital…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
McDonald’s Grandma McFlurry Takes a Sweet Trip Down Memory Lane
Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest
DDB Aotearoa named Agency for the Year for 2024