Dentsu Creative designs a gift made for re-gifting

With the year coming to a close and the cost of giving on the rise, Dentsu Creative (on behalf of dentsu Aotearoa) turned the obligatory agency client gift into something more helpful: a genuine Christmas gift to pass on. 

Designed to be re-gifted, La Montée Champagne, which translates as ‘The Rise’, is both a beautifully designed comment on the soaring cost of living and a little something to help ease the pain this Christmas. 

How? Well, as the label reads: “A homage to the second-best French invention (the hot air balloon), this obligatory agency gift easily transforms into the first – a neutral bottle of champagne ripe for re-gifting.” Simply “pull the tab to release a smidge of financial pressure”.  

In pulling the tab, the label is transformed with the portion depicting inflationary pressures soaring across the New Zealand landscape and Dentsu Aotearoa branding, coming away to reveal a neutral bottle of Champagne ready for re-gifting. 

What remains is an authentic Champagne brand that celebrates French brothers and inventors of the hot air balloon, Joseph-Michel and Jacques-Étienne Montgolfier, who can now be seen floating through the sky surveying the French region of Champagne. 

La Montée Champagne follows an 8-year-long tradition of sharing the ‘Christmas Spirit’ with clients through beautifully crafted, Best Award-recognised drinks designed to capture the taste of the year.

“It’s lovely to be able to add another bottle to this longstanding tradition. Each one captures a moment in time, mapping out the agency’s history in a unique way – a reminder of the year that was,” says Anne Boothroyd, ECD, Dentsu Creative.

CREDITS

CREATIVE

Anne Boothroyd, Brad Stratton, Rob Longuet, Dentsu Creative

DESIGN

Steve Nute, Dentsu Creative

PRODUCTION

Si Pengelly, Jenni Doubleday, Dentsu Creative

ILLUSTRATION

Max Thompson, International Rescue 

PHOTOGRAPHY + RETOUCHING

Yuki Sato, IDC

Scott Kelly, Dentsu Creative

LABEL PRODUCTION

Rapid Labels.

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