Digital Advertising revenue continues to grow

Digital advertising revenue in New Zealand is continuing to climb according to IAB NZ’s 2022 Digital Advertising Revenue Report released today.

The report provides a snapshot of Q3 2022 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand reached $ 498.4 million in Q3 2022, achieving 7.7 percent growth on the same period in the previous year. 

The data is drawn from the IAB NZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

In Q3 2022, channel growth was led by Classified/Directories with 34.4 percent growth on the same period in the previous year, followed by Total Display at 5.8 percent, Social at 3.4 percent and Search at 2.5 percent.  

Within Total Display, Sponsorship and Audio topped Display channel growth on the same period last year, with growth of 65.7 percent and 56.6 percent respectively.     

The largest shift in Total Display variance for Q3 2022 by advertising category, was Computers, recording a year-on-year increase of 278.4 percent followed by Travel and Accommodation at 208.2 percent.    

The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter.

The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising. All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services.   

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