Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert Pols, PhD, director of connected TV and new channels at Adjust,
The post Advertisers, Here’s How To Stop Losing Money On CTV appeared first on AdExchanger.
More Stories
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense
Meta’s AI Cloud Ambitions Face Cost and Trust Pressures
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee