December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Measurement Looks Like A Recession-Proof Business For DoubleVerify

DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring performance remains a priority for advertisers. The measurement company reported

The post Measurement Looks Like A Recession-Proof Business For DoubleVerify appeared first on AdExchanger.

AdExchanger