It ain’t easy being a broadcaster these days. Or a TV tech company. TV budgets are often the first to get cut during economic downturns, the streaming wars are raging,
The post The TV Industry Flounders Under Economic Pressure And Fiery Competition appeared first on AdExchanger.
More Stories
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense
Meta’s AI Cloud Ambitions Face Cost and Trust Pressures
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee