December 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

When Good Brands Make Bad Products: Inside the Museum of Failure

Perfection is out. We want our heroes flawed, our romantic comedies realistic and our images un-retouched. But does this mean the world’s biggest brands are ready for a traveling exhibit called the Museum of Failure that showcases their unloved products? “No,” laughed Samuel West, the project’s founder and an organizational psychologist by trade. “Nobody wanted…
Adweek Feed