Rather than allowing an ecosystem in which all media is interchangeable to remain the default, media owners must differentiate themselves to maximize their value to readers and advertisers.
The post A Two-Tiered System Could Help Digital Advertising Overcome Conflicting Agendas appeared first on AdExchanger.
More Stories
MediaWorks, PHD and Drum boost New World shopping experience
Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
PrettyGood welcomes Jonathan Lyon as co-founder