Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost opportunities.
The post Publishers, You Can Put An End To Brand Safety Metric Mania appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost opportunities.
The post Publishers, You Can Put An End To Brand Safety Metric Mania appeared first on AdExchanger.
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