Darkhorse unites with One New Zealand to bring their new branding to life

AUCKLAND, Monday: Integrated creative agency Darkhorse and One New Zealand are celebrating bringing the new brand to life, starting with their naming sponsorship of the NZ Warriors at their first home game of the season last month.

One NZ sponsorship & partnership lead Bridgette Walker said: “In keeping with the ethos of One New Zealand, Darkhorse worked to create an environment that would showcase a simple, and yet carefully curated setup on-site at Mt Smart Stadium from the launch of their Home Base, onto the field at half-time, through to the One NZ Fan Zone, and amplified through social channels.

“This is an exciting rebirth for an iconic Kiwi telco provider – and it’s only the beginning.”

“Kicking off with the official launch of the dedicated social campaign and nationwide search for the One New Zealand Warriors, One Big Fan which will run throughout the season, Darkhorse is ensuring that no fan moment goes untouched.

“After months of planning and dedication, we’re so excited to be able to solidify our new brand and work with Darkhorse to bring this to life for fans and customers at events like One NZ Warriors games.

“We’re thrilled to have the team based back at Mt Smart, and looking forward to giving the loyal fans the recognition they deserve.”

Darkhorse ECD/co-founder Liam Taylor said: “We have loved working with Bridgette and the One NZ Brand team to bring this one to life.

“An impressive brand transformation, this is an exciting rebirth for an iconic Kiwi telco provider – and it’s only the beginning.”

CREDITS

Creative Agency: Darkhorse
Key Partner: One New Zealand Warriors
One New Zealand Internal Comms: One Creative
Event Photography: Jack Ellis & Radlab

About Darkhorse
Darkhorse is an independent, integrated creative agency with offices in Auckland and Sydney.

• thedarkhorse.com