How This CPG Brand Convinced Target to Put Food in the Toy Aisle

When Jennifer Ross, co-founder of beverage company Swoon, first reached out to Mattel, she had two objectives: stand out among a sea of digitally-native brands competing for big box shelf space, and align with a brand that honors consumer nostalgia with a reimagined legacy product. She was determined to score a short-term partnership that positioned…
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