This year, TV upfront spend will likely be softer, and buyers will be slower to make long-term commitments. Consider it a plateau.
The post Measurement And The Macroenvironment: The Two M’s Slowing Down This Year’s Upfront Spending appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected