Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.’s AR-try on application, YouCam Makeup, to access this sponsored content. The Flash AR lens will place the superhero’s red mask on the user’s face through…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run