Are Media titles get a readership boost

Are Media NZ, the publisher of iconic titles Woman’s Day, New Zealand Woman’s Weekly, New Zealand Listener, Your Home and Garden, and Kia Ora, today announced strong growth in readership for its portfolio in the Nielsen Q1 2023 results.

The company’s magazines now cumulatively reach over 1.98 million readers per issue, up 116,000 readers since Q1 2022.

Highlights include:

• 116,000 readers added across the portfolio since Q1 2022
• Kia Ora: 372,000 readers +40 percent or 107,000 readers vs Q1 2022
• New Zealand Woman’s Weekly: 461,000 readers +2.2 percent or 9,000 readers vs Q1 2022.
• Woman’s Day: 364,000 readers +2 percent or 5,000 readers vs Q1 2022.

“Magazines are a unique media delivering emotional connection as well as driving action. We are delighted to see such strong readership figures for our magazines,” says Are Media NZ Editorial Director, Sarah Henry.

“These increases show that New Zealanders more than ever crave quality reading experiences, to disconnect and take time out. There is a want and need to consume content they care about from brands they trust and love.”

Another important metric for advertisers, engagement (measured by time spend reading) also grew significantly to 103 minutes, providing advertisers with over an hour and a half of high-quality focused attention from readers in each issue. Research also indicates that magazine readers enjoy advertising as part of the experience more than advertising in any other media, absorbing messages significantly more than other fleeting or interruptive advertising experiences.

“These figures are a testament to the quality of Are Media NZ’s content,” says Are Media NZ General Manager, Stuart Dick.

“It is also exciting to see the journey our readers are taking – enjoying our magazines in a growing numbers, whilst also exploring more content via our digital platforms, and more recently even shopping directly from our e-commerce platforms.

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