Connected TV measurement is so messy that I was invited to perform a stand-up comedy set about it earlier this week at the Cynopsis Measurement and Data conference in New
The post The TV Industry Is Practically Begging For Interoperability appeared first on AdExchanger.
More Stories
How Creator Agencies Prepare for a ‘Deepfake Summer’
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
How Marketers Use Attention Measurement in CTV Strategies