Connected TV measurement is so messy that I was invited to perform a stand-up comedy set about it earlier this week at the Cynopsis Measurement and Data conference in New
The post The TV Industry Is Practically Begging For Interoperability appeared first on AdExchanger.
More Stories
The 14 Most Important Things TV Execs and Insiders Learned in 2024
The Year in Weather: The Weather Channel and Fox Weather Enjoyed Significant Viewership Spikes
‘Don’t take things too seriously”: Cassidy Meredith looks back on 2024