According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory on the open web.
The post Advertisers, Here’s One Weird Trick From The ANA That Could Save You $ 20 Billion appeared first on AdExchanger.
More Stories
Finalists announced for 51st PRINZ Awards
Sunday, April 13 Evening Cable News Ratings: Kilmeade and Gowdy Split the Win
DoubleVerify Threatens to Sue Adtech Watchdog Check My Ads For Alleged Defamation