November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Telemundo’s World Cup Marketing Is Scoring Audience Goals

With three weeks to go until the start of the 2023 Women’s World Cup in Australia and New Zealand, Telemundo is ready for its largest women’s soccer tournament yet. The company holds the Spanish-language rights to the FIFA World Cup and plans to capitalize on the explosive growth of women’s soccer–and the Latino audience’s love…
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