YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading buyers. Now, some independent ad-tech firms, long in an uphill fight with Google for digital ad spend, are trying to use the findings to win new business and accelerate sales cycles, according to sources. A…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
Duncan Garner relaunches podcast as live news show
Disney, Fox and WBD’s Combined Streamer Reveals Venu Sports Brand