Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus: Twitter’s rebrand to X.
The post The Big Story: The Downstream Effects Of MediaMath’s Bankruptcy appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus: Twitter’s rebrand to X.
The post The Big Story: The Downstream Effects Of MediaMath’s Bankruptcy appeared first on AdExchanger.
More Stories
Kiwis choose their top 10 TV ads
New partnership between Go Media and Canoe Racing NZ
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids