December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside the Power of EA Sports’ Brand With Andrea Hopelain

The FIFA brand is strong, but the EA Sports brand may be stronger. Andrea Hopelain, svp of brand for EA Sports, joins Champions of Change to explain how she’s overseeing the rebrand of the iconic FIFA video game franchise into EA Sports FC, arriving in 2024, following a record-breaking FIFA ’23 launch. ‘Glory or Nothing’:…
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