November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Industry Hasn’t Shaken off the Economic Slump, but Green Shoots Are Sprouting

This summer has given the ad industry several reasons to be cheerful. Not only is “out of office” season well underway, but after a cloudy start to 2023, the market’s outlook is slightly sunnier, too. The ad revenues of major tech platforms, responsible for driving a downward trend in previous quarters, are sprouting green shoots….
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