December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Become a Teenage Mutant Ninja Turtle With Paramount’s AR Snapchat Lens

To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster to launch an augmented reality Snapchat Lens that turns people into a member of the Teenage Mutant Ninja Turtles. The TMNT Mutant Mayhem Lens uses…
Adweek Feed