November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Shutterstock Outlines Its Vision for Giphy’s Potential Ad Offer

The launch of Giphy’s native advertising platform, set to be revealed at the end of this year, will be worth hundreds of millions of dollars, proclaimed its new owner Shutterstock’s chief executive Paul Hennessy during the company’s most recent quarterly earnings call. Shutterstock acquired Giphy from Meta in May in a cut-price deal of $ 53…
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