November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As GenAI Content Explodes, So Does the Need for Watermarking

Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to implement guardrails to help make invisible watermarking safer and more transparent. Meta’s Instagram appears to be testing new notices to identify content created or modified by AI….
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