November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

To Repair Brand Image in the Face of Climate Change, Fossil Fuel Companies Turn to Influencers

At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May. But when Pheasant Energy sent a follow-up asking about rates for a guest post on her sustainable living blog, “I sent back quite an angry response,” the U.K.-based content creator said. “Or, well, I’m quite British….
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